Sales figure of Japan’s toy market 2015

The Japan toy market for JFY* 2015 was 800.3 billion yen (approximate USD7.6 billion**, measured by nominal retail prices), a decline by 1% from the previous fiscal year.

However, considering that the toy sales of JFY2014 hit a record high in the past decade, it shows that Japanese toy industry has made its best efforts and succeeded in maintaining sales in 2015.

*Japanese fiscal year (JFY): from 1 April to March 31

** Based on an exchange rate: USD/JPY 104